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In case you missed it…

Check out the APR Broker Spotlight
featured in last Sunday’s Bay Area News Group papers
including the Contra Costa Times, San Ramon Valley Times and the Mercury News

APR President & CEO, Paul L. Hulme, is featured in this month’s California Assocation of Realtors magazine. In it he discusses his long-term market strategies and how he has tapped in to emerging opportunities for the company during a down market. Click here to read the whole article!

An interview with APR President & CEO, Paul L. Hulme, is featured in this month’s edition of The Registry!

In the interview he discusses the coming year for APR and the Bay Area real estate market. Click here for the full interview.

Don Faught, Vice President and Manager of APR Pleasanton and Livermore, and the 2011 CAR Leadership Team are featured on the front cover of this month’s California Real Estate magazine!

Click through to page 16 for the full story.

Top 5 reasons to use open.apr.com, the first and only Bay Area-wide online open home guide:

You can search over 95,000 Bay Area listings for open homes AND active listings

Favorite properties can be saved and recently viewed listings are automatically stored

You can map a route to multiple properties, print it, email it and share it on Facebook

Google street view puts you “on location” for any listing or open home

Realtime market reports from Altos Research always have up-to-date info on local market conditions

In September, the Walnut Creek office of Alain Pinel Realtors will kick-off a unique new Agent coaching program called “Turning Technology into Sales”.  Led by APR Manager Joseph Cutrufelli, this program is designed to help Agents take their online marketing and business development efforts to the next level.

According to Cutrufelli:  ”Clients in today’s market expect more from their Realtors than just information about local homes for sale.   My agents depend on technolgy to connect with their Clients and provide access to valuable information on market activity, statistics and community information related to Walnut Creek real estate.   We use coaching programs such as this to enable agents at all levels make better use of these tools in order to provide the highest level of service to our Clients”.

During a series of bi-weekly workshops, Realtors in APR’s Walnut Creek office will learn best practices for online lead generation and share strategies for converting online business opportunities into clients, listings and sales.   This exciting new coaching program reflects APR’s corporate philosophy and Manager Joseph Cutrufelli’s committment to the combination of leading-edge technologies and ongoing training/support, with a goal of enhancing Agent sales productivity.

We are pleased to announce that Alain Pinel Realtors has an affiliation with a new web service called InnerCircle.com. InnerCircle is putting local word of mouth references on the web, giving local businesses the ability to listen in to the questions and needs of people in the community around them.

InnerCircle represents an opportunity for you to build relationships with people in your community who are looking for local service experts like dentists, accountants, and real estate professionals. We are currently running APR ads across the real estate related categories on this new site. We have also put the contact information and photos of each of our Alain Pinel Realtors agents in their local business directory. This will allow people to easily refer you to their friends and others in the local community.

InnerCircle is really quite simple: Users post questions about what they are looking for. These questions are on the InnerCircle site and users can also post the questions back to their Facebook profiles for their friends on Facebook to see. Others in the community have an opportunity to answer local questions and be seen as “local experts”. It’s really that simple.

InnerCircle is new and will be adding all sorts of new features in the months ahead. As they grow, you should start to see more questions and activity in your neighborhood. Use the site as an easy way to establish new relationships with the people around you.

Now you can follow APR  on  Twitter  @a_p_r

This week the APR Investment Group, led by Managing Director Stephen Pugh, launched , a new website for their commercial real estate practice.  Point your browser to www.aprinvestmentgroup.com to preview the new site.

The site features an updated design and iconic images from the San Francisco Bay Area.   Other features of the site include a featured listing gallery, detailed property information, and a Client Account login area.